Greenery | 2017 Pantone Color of the Year
Greenery is a fresh and zesty yellow-green shade that evokes the first days of spring when nature’s greens revive, restore and renew. Illustrative of flourishing foliage and the lushness of the great outdoors, the fortifying attributes of Greenery signals consumers to take a deep breath, oxygenate and reinvigorate. A life-affirming shade, Greenery is also emblematic of the pursuit of personal passions and vitality.
A refreshing and revitalizing shade, Greenery is symbolic of new beginnings.
What is the PANTONE Color of the Year?
A symbolic color selection; a color snapshot of what we see taking place in our global culture that serves as an expression of a mood and an attitude.
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How to use Pantone’s 2017 Color of the Year
It’s a safe color. In user experience, this kind of color is always used for confirmation and approval. Green is go, green is good, green is yes.
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