Building Your Social Brand Image, One Pixel at a Time

Each social media platform has their own set of guidelines when it comes to building out brand profiles. Adhering to the proper rules and dimensions ensures that your brand image feels cohesive and polished.

Have you ever uploaded a photo without thinking about its dimensions, like one that was two times too big then upon viewing the image it appeared super pixelated or out of alignment? It’s kinda of like putting a hippo in a fishbowl, it’s not a pretty sight. Whether you’re a photographer, advertiser, or a small business owner, brand cohesion is vital to the success of your online social structure.

Here is a guide of photo dimensions for each social network that will help you enhance brand integrity and save time hunting for the appropriate sizes.

Facebook Pixel Limit:

  • Facebook Cover Photo dimensions: 851 x 315 px
  • Facebook Profile Image dimensions: 180 x 180 px
  • Facebook Shared Image dimensions: 1200 x 630 px
  • Facebook Shared Link dimensions: 1200 x 627 px
  • Facebook Highlighted Image dimensions: 1200 x 717 px

Instagram Pixel Limit:Print

  • Instagram Profile Image dimensions: 110 x 110 px
  • Instagram Photo Thumbnail dimensions: 161 x 161 px
  • Instagram Photo dimensions: 640 x 640 px

Youtube Pixel Limit:


  • YouTube Channel Cover Photo dimensions: 2580 x 1440 px
  • YouTube Video Upload dimensions: 1280 x 760 px

Tumblr Pixel Limit:


  • Tumblr Profile Image dimensions: 128 x 128 px
  • Tumblr Image Post dimensions: 570 x 570 px

Pinterest Pixel Limit:


  • Pinterest Profile Image dimensions: 165 x 165 px
  • Pinterest Board Display dimensions: 222 x 150 px
  • Pinterest Pin dimensions: 236 width

Twitter Pixel Limit:
Twitter Dimensions

  • Twitter Header Photo dimensions: 1500 x 500 px
  • Twitter Profile Photo dimensions: 400 x 400 px
  • Twitter In-Stream Photo dimensions: 440 x 220 px

Google Plus Pixel Limit:


  • Google Plus Profile Image dimensions: 250 x 250 px
  • Google Plus Cover Image dimensions: 1080 x 608 px
  • Google Plus Shared Image dimensions: 497 x 373 px or 150 x 150 px

Linkedin Pixel Limit:


  • LinkedIn Standard Logo dimensions: 100 x 60 px
  • LinkedIn Square Logo dimensions: 150 x 50 px
  • LinkedIn Career Cover Photo dimensions: 974 x 300 px
  • LinkedIn Banner Image dimensions: 646 x 220 px

Images sourced from : Phancy Box