Educate

3 Tips for Winning Websites from Ceci Dadisman

  Ceci Dadisman, a WPB local and Director of Communications for Palm Beach Opera, led a discussion on best practices for Winning Websites on Monday, providing tips and tricks to help enhance user experience and increase engagement. Her presentation was filled with data on peoples’ behavior and preferences when they’re browsing websites. Here are a few of the main takeaways.
  Ceci Dadisman, a WPB local and Director of Communications for Palm Beach Opera, led a discussion on best practices for Winning Websites on Monday, providing tips and tricks to help enhance user experience and increase engagement. Her presentation was filled with data on peoples’ behavior and preferences when they’re browsing websites. Here are a few of the main takeaways.

Set aside time for Google Analytics

Before making any decisions about you website, you need to hook up Google Analytics and understand which pages people are looking at. You may hope or think that visitors to your site are immediately going to the “About” section, but you may be mistaken! Don’t make assumptions; set aside time each month to review the basics – which is your most popular page, at very least.

Be Responsive – or they’ll Bounce!

Here’s a fun fact: 40% of people leave your website if it is not mobile friendly.  Then typically those people go find other similar websites that are mobile friendly to get information. Not having a mobile friendly site is detrimental to your brand as you will lose credibility and people will be unlikely to revisit your site. Also, you have  only approximately 10 seconds to leave an impression and tell visitors what they’ll get out of your website and company. After this time (and oftentimes before), they’ll leave.

Study your Heatmaps

Heatmaps provide a quick, easy, digestible understanding of how people interact with your website. Studies show that the importance of having the right info on the first page of your site is critical; 80% will view what is “above the fold” while only 20% will look at what is below. Also, sliders, which are popular to website owners, prove completely ineffective. People are only looking at your site for a limited time and rarely click the arrows to see the 2nd, 3rd or 4th slide. Get rid of your slider.

If you are looking for professional services to help you with your website, check out Superior Virtual, a digital agency focused on website design, SEO and social media.

I personally use AppSumo for plugins – both email listbuilders and heatmaps. What do you use?